One out of every two cases in the world is made in China, which already supplies more than a quarter of the world's airliners, according to the data.However, there is no Chinese company when it comes to the well-known luggage brand in the international market.If Chinese aviation case industry wants to knock the world door, must carry out brand completely.This is also the only way for China's aviation aircraft safety box industry to achieve sustainable development. It is also the need for China's aviation aircraft box industry to develop to a higher level.

As a traditional labor-intensive industries, China aviation chassis of low-cost expansion, the developing mode of quantity, the price is low, the profit thin, make product innovation in the design, marketing, talent cultivation, brand construction lack of necessary input, lead to enterprise can only survive in the low end market or for others to do the processing.In recent years, with the continuous rise of raw and auxiliary materials, transportation, water, electricity, labor costs, etc., the profit space of enterprises is getting smaller and smaller, and the market is slightly volatile, it is easy to be greatly impacted.Therefore, the implementation of brand development, has become the key to bag production enterprises to win the market.

In order to encourage enterprises to develop their own brand development path, the Ministry of Commerce has released several opinions on brand promotion system construction.Mofcom said that in the future, under the same conditions, it will give priority to the use of funds for self-owned brand products and enterprises to boost trade through science and technology, product research and development subsidies and technology upgrading loans.The Ministry of Commerce will set up a "special fund for brand development", which will be used to support brand construction activities in the business field, organize enterprises to participate in the exhibition, exhibition and promotion of their own brands, support brand enterprises to register trademarks in foreign countries, apply for patents, obtain relevant certification at home and abroad, and deal with intellectual property disputes.This series of measures, no doubt for our luggage enterprises to create their own brand development road to provide favorable conditions.

On the other hand, we can also see that in recent years, the world aviation chassis processing industry has been gradually transferred and reorganized to developing countries in Asia and Africa, which has brought very good opportunities for the development of China's aviation chassis industry.However, in addition to seizing the opportunity, enterprises should also improve their ability of independent development and innovation, and turn Chinese manufacturing into Chinese creation.